Survey Results Show Workforce Opportunities And Challenges For Maine’s Outdoor Industry

A Maine Outdoor Brands (MOB) member survey, in partnership with the Maine Office of Outdoor Recreation, found that while employers in Maine’s outdoor industry are attracting a younger workforce, it remains difficult to fill open positions. A survey was conducted in early 2021 by the Survey Research Center at the Muskie School of Public Service at the University of Southern Maine. Key takeaways include:

  • Half of new hires reported by outdoor industry employers are under the age of 35.
  • 71% of respondents reported difficulty finding qualified applicants for open positions.
  • 60% of companies surveyed either maintained or grew staff during the pandemic.
  • The types of positions most in demand in the next five years by outdoor industry companies include roles in marketing, customer service/hospitality, and guiding.
  • It has been hardest for employers to fill manufacturing related roles, followed by marketing roles.
  • Referrals and social media were reported as the top ways outdoor industry employers recruit for open positions.



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